AEO & GEO Strategy
Helping businesses rank in the age of AI search
I write about Answer Engine Optimisation and Generative Engine Optimisation — practical strategies for business owners who want to be found by ChatGPT, Perplexity, and the next wave of AI-powered search.
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View allWhat Is AEO? A Practical Guide to Answer Engine Optimisation
Answer Engine Optimisation is reshaping how businesses get found online. Here's what it means, why it matters, and how to start adapting your content strategy.
5 min readHow ChatGPT Decides What to Recommend (And How to Influence It)
Understanding the mechanics behind AI recommendations is crucial for any business owner. Here's what we know about how ChatGPT selects its sources.
4 min readGEO: How to Optimise for Generative AI Search Engines
Generative Engine Optimisation is the next frontier. Learn how to position your brand in AI-generated answers and why traditional SEO alone isn't enough.
6 min readRecent Posts
The Black-and-White Room: Why Lived Experience is Your Only AI Moat
AI has access to all the data and theoretical knowledge in the world, but it lacks the one thing your clients actually pay a premium for: real-world human experience
3 min readDeciding to win the AI search battle in 2026
Many business owners assume that being the top recommendation on ChatGPT or Gemini is reserved for the giants. It is not. It is a choice you make during your planning phase
5 min readWhy Your Traditional SEO Isn't Enough for the AI Search Era
In 2026, being found by a search engine is only half the battle. To win with tools like ChatGPT and Gemini, your website needs to move beyond keywords and start earning active recommendations.
5 min readDon’t let your AI pilot the business without you
It is a biological reality that our brains look for the path of least resistance. When it comes to using AI for your business, there is a fine line between efficiency and losing your authorship.
5 min readWant to rank in AI search?
I help business owners understand and adapt to the shift from traditional search to AI-powered discovery.