---
title: "Gerard Doyle — AEO & GEO Strategy for Business Owners"
description: "Practical insights on Answer Engine Optimisation and Generative Engine Optimisation to help your business rank in AI-powered search."
lang: en
json-ld:
---

[Gerard Doyle](/)

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Case Studies 15 December 2024 · 4 min read 

# How Local Businesses Can Show Up in AI Search Results

Many local business owners think AI search is only relevant for large companies. That's a mistake. When someone asks ChatGPT "Who's the best plumber in Melbourne?" or "Best coffee shop near me?", the AI is pulling from somewhere. You want it to be pulling from you.

## Steps for Local AI Visibility

1.  **Optimise your Google Business Profile.** AI engines often pull local data from Google's ecosystem. 
2.  **Get reviewed and mentioned.** Reviews on Google, Yelp, and industry-specific platforms feed AI recommendations. 
3.  **Create local content.** Blog about local topics, events, and industry-specific advice for your area. 
4.  **Be consistent everywhere.** Same name, same address, same description across all platforms. 

## The Competitive Advantage

Most local businesses aren't thinking about AI search yet. That's your opportunity. Start now and you'll be established when your competitors are just waking up to it.

### Continue reading

[

AI Observations

The Black-and-White Room: Why Lived Experience is Your Only AI Moat



](/blog/the-black-and-white-room-why-lived-experience-is-your-only-ai-moat)[

AI Observations

Deciding to win the AI search battle in 2026



](/blog/deciding-to-win-the-ai-search-battle-in-2026)

### Gerard Doyle

Helping business owners rank in AI search engines through AEO & GEO strategy.

[YouTube](https://www.youtube.com/@gerardfractal/featured)[LinkedIn](https://www.linkedin.com/in/gerarddoyle/)[Agency](https://fractal.com.au/)

© 2026 Gerard Doyle. All rights reserved.