---
title: "Gerard Doyle — AEO & GEO Strategy for Business Owners"
description: "Practical insights on Answer Engine Optimisation and Generative Engine Optimisation to help your business rank in AI-powered search."
lang: en
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---

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GEO Tactics 1 February 2025 · 6 min read 

# GEO: How to Optimise for Generative AI Search Engines

Generative Engine Optimisation (GEO) focuses on how your brand appears within AI-generated responses. Unlike traditional search where you compete for position in a results list, GEO is about being woven into the narrative that AI constructs for users.

## What Makes GEO Different

When someone asks ChatGPT or Perplexity a question, the AI doesn't just link to your site — it synthesises information from multiple sources into a cohesive answer. GEO ensures your brand is part of that synthesis.

## Key GEO Strategies

1.  **Authoritative content creation.** AI engines prefer sources that demonstrate deep expertise. 
2.  **Citation-worthy writing.** Write content that AI would naturally want to reference. 
3.  **Brand mentions across the web.** The more your brand appears in trusted contexts, the more likely AI will include you. 
4.  **Structured, factual content.** AI engines favour clear, well-organised information over vague marketing copy. 

## Measuring GEO Success

Traditional metrics like click-through rates are less relevant. Instead, track brand mentions in AI responses, monitor your visibility across AI platforms, and measure the quality of traffic that does arrive.

### Continue reading

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### Gerard Doyle

Helping business owners rank in AI search engines through AEO & GEO strategy.

[YouTube](https://www.youtube.com/@gerardfractal/featured)[LinkedIn](https://www.linkedin.com/in/gerarddoyle/)[Agency](https://fractal.com.au/)

© 2026 Gerard Doyle. All rights reserved.