---
title: "Gerard Doyle — AEO & GEO Strategy for Business Owners"
description: "Practical insights on Answer Engine Optimisation and Generative Engine Optimisation to help your business rank in AI-powered search."
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Industry Trends 28 January 2025 · 6 min read 

# 5 AI Search Trends Business Owners Need to Watch in 2025

The AI search landscape is evolving fast. Here are the five trends I'm watching most closely and what they mean for business owners.

## 1\. Multimodal Search Goes Mainstream

Users are searching with images, voice, and text simultaneously. Your content needs to be discoverable across all formats.

## 2\. AI Agents Will Make Purchasing Decisions

We're moving toward a world where AI agents research, compare, and even purchase on behalf of users. Being "agent-friendly" will become as important as being "search-friendly."

## 3\. Zero-Click Answers Accelerate

More queries will be resolved without the user ever clicking through to a website. Your monetisation and brand strategy needs to account for this.

## 4\. Trust Signals Become Critical

As AI-generated misinformation grows, AI engines will weight trust signals more heavily. Established authority will matter even more.

## 5\. Personalised AI Search

AI engines will increasingly personalise results based on user history and preferences. Building a strong, consistent brand becomes even more valuable.

## What To Do About It

Don't try to chase every trend. Focus on the fundamentals: authoritative content, strong brand presence, and genuine value for your audience. The trends will shift in your favour.

### Continue reading

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### Gerard Doyle

Helping business owners rank in AI search engines through AEO & GEO strategy.

[YouTube](https://www.youtube.com/@gerardfractal/featured)[LinkedIn](https://www.linkedin.com/in/gerarddoyle/)[Agency](https://fractal.com.au/)

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