---
title: "Gerard Doyle — AEO & GEO Strategy for Business Owners"
description: "Practical insights on Answer Engine Optimisation and Generative Engine Optimisation to help your business rank in AI-powered search."
lang: en
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---

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AEO Strategy 10 January 2025 · 5 min read 

# AEO vs SEO: What's Changed and What Hasn't

If you've been doing SEO well, you're already halfway to good AEO. The core principles — create valuable content, build authority, earn trust — remain the same. But the execution is evolving.

## What's the Same

-   Quality content still wins 
-   Authority and trust matter more than ever 
-   Technical foundations (site speed, mobile-friendly, structured data) are still important 

## What's Different

-   **Format matters more.** AI engines prefer Q&A formats, clear definitions, and structured answers. 
-   **Featured snippets are training data.** If you've been winning featured snippets, you're already feeding AI engines. 
-   **Long-tail questions are gold.** AI users ask longer, more specific questions than traditional searchers. 
-   **Click-through is changing.** Some users get their answer from AI without ever visiting your site. 

## The Practical Takeaway

Don't abandon SEO. Layer AEO thinking on top of it. Structure your best content as clear answers to specific questions, and you'll serve both traditional and AI search.

### Continue reading

[

AI Observations

The Black-and-White Room: Why Lived Experience is Your Only AI Moat



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AI Observations

Deciding to win the AI search battle in 2026



](/blog/deciding-to-win-the-ai-search-battle-in-2026)

### Gerard Doyle

Helping business owners rank in AI search engines through AEO & GEO strategy.

[YouTube](https://www.youtube.com/@gerardfractal/featured)[LinkedIn](https://www.linkedin.com/in/gerarddoyle/)[Agency](https://fractal.com.au/)

© 2026 Gerard Doyle. All rights reserved.