--- title: "Gerard Doyle — AEO & GEO Strategy for Business Owners" description: "Practical insights on Answer Engine Optimisation and Generative Engine Optimisation to help your business rank in AI-powered search." lang: en json-ld: --- [Gerard Doyle](/) [Home](/)[Blog](/blog)[About](/about) # Blog Practical insights on AEO, GEO, and how to position your business for AI-powered search. AllAEO StrategyGEO TacticsAI ObservationsCase StudiesIndustry Trends [ AI Observations 24 May 2026 ### The Black-and-White Room: Why Lived Experience is Your Only AI Moat AI has access to all the data and theoretical knowledge in the world, but it lacks the one thing your clients actually pay a premium for: real-world human experience 3 min read ](/blog/the-black-and-white-room-why-lived-experience-is-your-only-ai-moat)[ AI Observations 28 March 2026 ### Deciding to win the AI search battle in 2026 Many business owners assume that being the top recommendation on ChatGPT or Gemini is reserved for the giants. It is not. It is a choice you make during your planning phase 5 min read ](/blog/deciding-to-win-the-ai-search-battle-in-2026)[ GEO Tactics 27 March 2026 ### Why Your Traditional SEO Isn't Enough for the AI Search Era In 2026, being found by a search engine is only half the battle. To win with tools like ChatGPT and Gemini, your website needs to move beyond keywords and start earning active recommendations. 5 min read ](/blog/why-your-traditional-seo-isn-t-enough-for-the-ai-search-era)[ AEO Strategy 13 March 2026 ### Don’t let your AI pilot the business without you It is a biological reality that our brains look for the path of least resistance. When it comes to using AI for your business, there is a fine line between efficiency and losing your authorship. 5 min read ](/blog/don-t-let-your-ai-pilot-the-business-without-you)[ AEO Strategy 6 March 2026 ### Why AI Recommendations Are the Only Search Results That Matter Now Traditional SEO is obsessed with ranking first for a single keyword. But in the age of AI search, the goal has shifted from being "found" to being "recommended." 4 min read ](/blog/why-ai-recommendations-are-the-only-search-results-that-matter-now)[ Case Studies 5 March 2026 ### The AI Search Trap: Why Your Marketing Job Just Got Bigger AI does not make marketing disappear. It just replaces the simple tasks with much bigger questions about authority and how you actually get mentioned by tools like Gemini and ChatGPT. 3 min read ](/blog/the-ai-search-trap-why-your-marketing-job-just-got-bigger)[ GEO Tactics 28 February 2026 ### The AI Search Shift: Why Your Old SEO Playbook is Officially Dead As search engines transition into AI response engines, the old rules of technical SEO are becoming less relevant. To stay visible in ChatGPT and Gemini, you need to stop obsessing over audit reports and start focusing on solving specific user problems. 5 min read ](/blog/the-ai-search-shift-why-your-old-seo-playbook-is-officially-dead)[ Industry Trends 27 February 2026 ### Why AI makes human judgment the ultimate premium service As AI automates the "doing" of business, the value of human judgment isn't just staying steady, it is actually becoming more expensive. 7 min read ](/blog/why-ai-makes-human-judgment-the-ultimate-premium-service)[ GEO Tactics 26 February 2026 ### Why most AI search advice is just a guess The demand for AI search visibility has created a wave of experts who are guessing instead of testing. Here is why you should ignore the noise and stick to the data. 5 min read ](/blog/why-most-ai-search-advice-is-just-a-guess)[ AEO Strategy 24 February 2026 ### Here’s how to work out if your job is safe from AI Stop asking “which model is best?” and start asking “what type of work do I actually get paid for?” Because “hard” work comes in three flavours, and AI hits each one differently. 5 min read ](/blog/here-s-how-to-work-out-if-your-job-is-safe-from-ai)[ AI Search 21 February 2026 ### How to Track Performance in AI Search If you care about website traffic from Google, you need to look beyond clicks. In the age of AI overviews, impressions are becoming just as valuable as the final visit. 3 min read ](/blog/how-to-tratrack-performance-ai-searchck-performance-in-ai-search)[ AEO Strategy 15 February 2025 ### What Is AEO? A Practical Guide to Answer Engine Optimisation Answer Engine Optimisation is reshaping how businesses get found online. Here's what it means, why it matters, and how to start adapting your content strategy. 5 min read ](/blog/what-is-aeo-answer-engine-optimisation)[ GEO Tactics 1 February 2025 ### GEO: How to Optimise for Generative AI Search Engines Generative Engine Optimisation is the next frontier. Learn how to position your brand in AI-generated answers and why traditional SEO alone isn't enough. 6 min read ](/blog/geo-generative-engine-optimisation-explained)[ Industry Trends 28 January 2025 ### 5 AI Search Trends Business Owners Need to Watch in 2025 From multimodal search to AI agents, here are the trends that will reshape how customers find your business this year. 6 min read ](/blog/ai-search-trends-2025)[ AI Search 20 January 2025 ### How ChatGPT Decides What to Recommend (And How to Influence It) Understanding the mechanics behind AI recommendations is crucial for any business owner. Here's what we know about how ChatGPT selects its sources. 4 min read ](/blog/how-chatgpt-decides-what-to-recommend)[ AEO Strategy 10 January 2025 ### AEO vs SEO: What's Changed and What Hasn't The fundamentals of good content haven't changed. But the way it's discovered and consumed has. Here's how AEO builds on SEO — and where it diverges. 5 min read ](/blog/aeo-vs-seo-whats-the-difference)[ Case Studies 15 December 2024 ### How Local Businesses Can Show Up in AI Search Results AI search isn't just for big brands. Local businesses can position themselves effectively with the right approach to content and online presence. 4 min read ](/blog/local-business-ai-search-visibility) ### Gerard Doyle Helping business owners rank in AI search engines through AEO & GEO strategy. [YouTube](https://www.youtube.com/@gerardfractal/featured)[LinkedIn](https://www.linkedin.com/in/gerarddoyle/)[Agency](https://fractal.com.au/) © 2026 Gerard Doyle. All rights reserved.